How Mode Renovation Increased Connect Rate to 35%
Everest Home Improvement reached out to the Channel Automation team with the goal of acquiring more leads for their home remodeling business. The Everest Team has great rapport with their community and were relying on referrals for their main lead flow. Channel Automation works with the lead aggregator Buyerlink and offered to connect Everest with a consistent flow of incoming leads for our team to convert on.
Everest utilizes both Lead Perfection, their CRM, and Buildertrend to keep track of lead and sale statuses. The Channel Automation team got to work developing a system that ensured all newly entered leads flowing in from Buyerlink got contacted and updated in a timely manner.
The Challenge
We began connecting Buyerlink with their current systems and started strategizing a plan to reach their current database that had not completed a sale with them. Channel Automation would be used to automatically send first contact messages when a new Buyerlink was submitted.
We developed flows that would send initial and follow up messages to a targeted lead list from their current database. Those who didn’t respond to the first message would receive other messages in the following days to help establish credibility with the company. Our primary goal was to keep Everest top of mind when prospects in their area were ready to renovate their home.
The Solution
Buyerlink would collect leads for the Everest Team, and simultaneously send over the prospect information to Channel Automation, Lead Perfection, and an alert on Microsoft Teams. Once our team saw a lead come in, we would contact them to set an appointment through text or phone call. Our team entered the result from the conversation into Lead Perfection and Buildertrend.
Once the appointment was set, Everest could run the appointments and get the sale. We would meet with both the Everest team and Buyerlink weekly to ensure the leads were good quality, and that post-sale activity was being documented on the system.
The Result
The Channel Automation and Buyerlink team was able to increase conversion and set rates for Everest Home Improvement in less than 3 months. Before implementation, Everest was at a 10% connect rate, 3% set rate, and had $0 in sales in July. They began purchasing Buyerlink leads in the 3rd quarter of 2022 for Baths, Basements, and kitchens.
From August – October of 2022, we increased the connect rate to an average of 33% consistently. Our connect rate at times was as high as 50% with a 30-40% net close ratio. Our total marketing spend during this time was $10,140. Our marketing efficiency was 20x normal spend. In other words, for every $1 we invested, we had a $20 return!
