How will Channel Automation help you stay TCPA compliant come January 27, 2025?

As we approach January 27, 2025, businesses must brace for the impact of the FCC’s new one-to-one consent rule. This isn’t just another regulatory hurdle; it’s a transformative shift in how lead consent is defined. Without adaptation, your current lead portfolio and telemarketing strategies could become obsolete. Channel Automation is here to guide you through these changes, ensuring your compliance and continued success.

1. Managing Consent Effectively

Consent is the cornerstone of TCPA compliance. We collaborate closely with lead aggregators to ensure that every lead has provided explicit consent to be contacted. This involves verifying that the data includes a clear opt-in agreement, which is essential for lawful communication.

Here is a sample of an ideal payload we ingest.

{
  "userConsent": true,
  "consentTimestamp": "2025-01-01T12:00:00Z",
  "optInLanguage": "By clicking Select and Agree below I am providing my ESIGN signature and express written consent agreement to permit Channel Automation, and parties calling on its behalf, to contact me at the number provided below for marketing purposes including through the use of automated technology, SMS/MMS messages, AI generative voice, and prerecorded and/or artificial voice messages. I acknowledge my consent is not required to obtain any good or service.",
  "contactInformation": {
    "phoneNumber": "+12345678901",
    "emailAddress": "[email protected]",
    "firstname": "Victor",
    "lastname": "Sun"
  },
  "selectedProviders": [
    "Channel Automation LLC"
  ],
  "productInquiry":"Omnichannel messaging platform",
  "marketingPreferences": true,
  "communicationMethod": "SMS",
  "automatedTechnologyAcknowledgment": true,
  "esignActAcknowledgment": true,
  "optOutInformation": "Reply STOP to unsubscribe from future messages.",
  "submissionTimestamp": "2025-01-01T12:05:00Z"
}

2. Secure data storage

We understand the importance of securely storing consent-related data. At Channel Automation, we log this information in a list for two weeks, ensuring that all necessary details for TCPA compliance are recorded and easily accessible. This practice not only safeguards our clients but also builds trust with their customers.

3. Accurate Contact Creation

You need not worry when the two-week period lapses since all TCPA compliance-related data gets stored along with the contact record and will persist for as long as the contact record exists.

Creating accurate contact records is vital for compliance. We meticulously generate contact records based on the received data, ensuring that all TCPA-required information is stored correctly. This process guarantees that our clients can access compliance data effortlessly when needed.

4. Ensuring Message Compliance

Our system is designed to prevent non-compliant messages from being sent. By leveraging stored data, we use filters to ensure that only leads who have consented receive communications. This proactive approach minimizes the risk of TCPA violations and enhances the effectiveness of our clients’ marketing campaigns.

5. Managing Opt-Outs Effectively

Our system is designed to respect and act upon opt-out requests promptly. When a lead responds with “STOP” or similar keywords indicating a desire to opt-out, our system automatically removes them from the messaging sequence and blacklists their phone number. This ensures that no further messages are sent to individuals who have opted out, maintaining compliance and respecting customer preferences.

We maintain a comprehensive record of blacklisted phone numbers indefinitely. This allows us to cross-check any outgoing messages against the blacklist, preventing any non-compliant communications. This proactive approach not only safeguards your business from potential TCPA violations but also enhances customer trust.

Additionally, we offer a convenient export feature for the blacklist. This enables you to easily update your CRM or database, ensuring all systems are aligned with the latest opt-out information.

6. Safeguarding Your Broadcast Activities

When retargeting old leads, it’s crucial to avoid contacting individuals on the Federal Do Not Contact (DNC) List or those listed in the FCC’s Reassigned Numbers Database (RND). Channel Automation provides robust protection for your broadcast activities by providing users with the ability to cross-referencing these databases before any message is sent. This ensures that your communications remain compliant with federal regulations and prevents potential legal issues.

In conclusion, Channel Automation is committed to maintaining TCPA compliance through robust consent management, secure data storage, precise contact creation, and stringent message compliance. By choosing Channel Automation as your text messaging platform, you gain peace of mind knowing that your marketing efforts are legally compliant and respectful of consumer preferences.