SMS marketing is a great way to reach your target audience quickly and effectively. But, if you don’t know what you’re doing, it can be a waste of time and money. That’s why we’ve gathered our best tips on how to write engaging SMS texts that drive engagement and conversion rates:
1. Use short texts and short sentences
Short texts and short sentences are easier to read, understand and remember than long ones. They can also be written very quickly and easily. If your text is too long, the reader will be less likely to read it or even pay attention for very long.
If you want to make sure that your text is being read, then use short sentences and texts. You should also aim for a short text length because shorter texts tend to be easier to understand and remember than longer ones.
2. Avoid too many emoticons in your SMS text messages
Imagine you are texting someone, and they send you an emoticon of a heart, followed by another one. What does that mean? Are they expressing love for you? Have they found something online that is so funny, that it made them want to show their feelings by sending some hearts? Or maybe it’s just part of the text message where there’s a line break? Well, this is confusing! If they’re not going to write out what they’re feeling or talking about, then we can’t understand them as well and won’t be able to engage with them easily.
Use emoticons sparingly
Don’t overdo it when texting people—you don’t want all of your texts coming across as spammy or fake-looking because people can tell when someone isn’t genuine! When in doubt about how much is too much for any given use case (especially if there’s some uncertainty), err on the side of caution.
3. Know the perfect text length to increase your open rate.
The text length is one of the most important aspects of your message. You may think that a long sales pitch is the best way to convince people, but this isn’t true: short texts get more opens, responses and conversions!
The reason for this is simple: short texts are scannable. People can read them more quickly and easily digest the information you’re giving them. They also feel more exciting because they don’t waste time trying to figure out what’s going on in your message. In contrast, long messages are much harder to read because they aren’t organized well; they require too much effort from customers who might otherwise be interested in what you have to say!
4. Less is more
The most compelling writing is short and to the point. It’s also easy to read because there are no long sentences or paragraphs that make you wonder why you’re reading them in the first place. If your sentences are longer than five words, consider breaking them into two or three separate sentences so that the reader can easily digest what you have to say. You want your readers to be able to do this without having to spend too much time on a single sentence—this will help them get through more of your content without getting bored or distracted by other things they could be doing instead (like checking their Instagram feed).
Just as importantly: use small words! There’s nothing wrong with using big words in conversations as long as they are used accurately, but when it comes down to it, we really want our readers to understand what we mean without having any trouble understanding us at all!
5. Emotions lead to conversions
Emotions are powerful. They’re a fundamental part of the human experience, and we all experience them every day. Emotional words are more persuasive than non-emotional words, making them more memorable and more likely to be shared, read, and remembered. In fact, research shows that positive emotions can actually make us believe something is true even when we know better!
When writing your text campaign—use emotion-grabbing language in order to connect with your audience on an emotional level. This will make them feel compelled to act (i.e., purchase) because they’ll feel something toward your product or service that goes beyond mere logic alone!
Want to start using business texting to market your product, service, or event?
SMS business texting is a great way to engage with your customers. It’s also a great way to promote events and products and collect feedback from customers.
Your text marketing campaign can provide you with valuable insights into how people are responding to your business or brand, helping you improve customer service and tailor your products or services more effectively.
At the end of the day, one of the most important things to consider is that your content is engaging. If you can do this, then everything else will fall into place. You need to be able to engage your audience and make them want more from you in order for them to take action on what they’re reading. The key takeaway here is that if you want people to respond positively to your business texts, then keep them short, simple, and entertaining!