Using Video Marketing to Attract and Engage Your Customers

Tricks of the Trade

Ray eckhaus

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As time moves on, it’s becoming increasingly obvious that more people would rather watch a movie than read a book, especially on their phones. The same applies to social media and online marketing campaigns. Most people are not conducting research, but casually scrolling social media.

Visual and video marketing content is more compelling and attractive to the casual user, making it easier for a consumer to learn about your business. The rate of conversion also increases due to a wider brand recognition and reach, meaning more clients and bigger profits. Here are a few tips on using videos to engage and attract your customers and increase conversion rates.

Consider Multimedia Outlets

Even though many businesses rely on emails and texts for the promotion of their business and communication with their customers, texts are all too easy to ignore. What’s more, you can only get so much information across to your prospects before they lose interest or get overwhelmed with information.

Videos, meanwhile, are dynamic with a greater chance to spark interest among your audience and help increase your brand’s visibility. Since most text applications can’t support sending in-line videos, you should consider multimedia outlets, such as social media platforms like Instagram, TikTok, Facebook, YouTube, and Twitter.

It is in human nature to rely on visual stimulation, which is why video marketing is one of the most effective ways to reach your audience.

Natural Born Attention-Grabbers

All the most popular social media websites either host videos or allow the users to watch videos easily in their apps and on their websites. Videos are dynamic and stimulating, without asking the audience to take up too much of their time and energy by reading a long wall of text. With increased engagement, you can use the positive momentum and attention to convert your leads into paying customers.  

Personal Approach

For most users, watching a video feels more personal, which means your audience has a higher chance of remembering you longer. If you give a personal touch and a human note to your videos, the customer can put a face to the name, which increases the chance of converting your leads.

Moreover, many companies are using generic text content that people have seen recycled and shared over and over. An average user can have a hard time connecting with such businesses, leading to less engagement and customer retention. In an age of over-saturated markets, standing out becomes more and more difficult, which is why a personal approach is a more effective tool for engaging your customers.

Showing your customers that you care, even after they have paid for your service or product, leads to long-time loyalty and returning business.

A Video is Worth a Thousand Words

Everyone knows the saying, “A picture is worth a thousand words.” What is a video but a whole series of pictures, one right after the other? The average user tends to favor videos over plain text when it comes to social media or text apps. Our brains are hardwired to process more information when stimulated by visuals, and using multiple senses such as hearing make it easier for an audience to absorb and process the information recieved.

You can combine videos with tags and catchphrases to attract more eyes and raise brand awareness to increase conversion and profits. Social media platforms like Instagram, Facebook, and Twitter have easy-to-use and user-intuitive publishing and marketing tools, so you can always start from there with interesting and engaging video content.   

Channel Automation’s In-Line Videos

As you can see, video marketing is one of the most effective methods of reaching your clients. So why stop at social media? Channel Automation allows businesses to send in-line videos as easily as sending a text message, without making the client leave the app.

Sending texts are a balancing act. Too short, and it leaves people confused. Too long, and people lose interest. Engage their attention and get your message across with dynamic visuals sent through easy-to-use text bot programming. See how it works by texting VIDEOPAGE to +1 (888) 860-0609 for a free demonstration today.

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